What Services / Products Does Your Business Provide?
Goodnight Darling Co is a beauty, wellness, and herbal apothecary
lifestyle brand dedicated to teaching women how to sleep well naturally.
How Long Have You Been In Business?
I have been in business officially a year and a half.
Why Did You Start Your Business?
I started my business out of a personal need. I have been suffering from insomnia since I was about 15 years old. At that time I started taking the little pink pill in high school to fall asleep. By the time I got to college I was on about two and a half Tylenol PM's. By the time college ended I was on Ambien. I couldn't sleep without help. Then one day my mother noticed I was running through bottles of over the counter medications. So she told me "hey Micheal Jackson you need to stop before you die." So I stopped. But it wasn't fucking easy. It took me about a year to not touch a pill. During that time, I learned about herbs, and started taking classes on herbs and blending fragrances. Then I thought I should start a company based around sleep. But then I just sat on the idea for almost 7 years. Then, one night at 3 am I couldn't sleep and went looking for pills. But then I thought "hey, let me see if there are any sleep companies around that doing things naturally." And of course there wasn't. So at 3 am I registered the domain name and boom.
What Has Been The Toughest Part About Being In Business For Yourself?
Money, Money, Money. SHIT COST MONEY!!! The hardest part is having a vision for the brand and trying to make things happen when you don't qualify for loans and you have regular bills. And managing it all. Right now I don't have tons to pay for multiple people so I only bring in help when I can.
What Was Your Dream Job As A Kid And Why?
That's a loaded question for me. My goal as a kid was to be wealthy. That's it...just wealthy. I have been starting businesses since I was 8, my mom says 6. So it's a part of the plan. I am an idea machine and I will be wealthy. I don't know why but ever since I was a kid I just knew I was destined to be rich and wealthy. I know in a past life I was royalty so I guess its my destiny.
What Woman Inspires You And Why?
I would say anyone that is self-made. I'm not one for struggle...so I would say Oprah, Bethany Frankel, Ava Duvernay. They inspire me because they transformed their lives and created careers out of thin air. That's hard and that's what I feel like I'm doing.
What Will Be The Biggest Challenge For The Generation Of Black Women Behind You?
I honestly don't think they will have any challenges. Their are so many black entrepreneurs now that the next generation will have so many examples.
Where Can We Find You And Your Business?